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Freelance
Copywriter FAQ
What
exactly is website content? Isn't
that the same as website design?
No. Website content is
not the same as website design.
Website content, sometimes called copy,
is the actual written text for your
site. Website design is all the
pretty pictures.
What
is the difference between a freelance
website content writer and a freelance
copywriter?
If you ask me, there isn't
one. Some people consider a
website content writer to be a creator
of informative text as opposed to a
copywriter who is supposed to create
more sales-based text. A
copywriter, theoretically, specializes
in text that will make a website visitor
take the 'required action' after reading
the text. In other words, a
copywriter will convince your reader to
fill out the contact form, call your
sales number, buy your product or
donate to your charity.
Personally, I think any website content
writer worth his salt should be
doing just that, so the distinction
becomes moot. In any case, I
consider myself to be both a freelance
website content writer and a freelance
copywriter.
I
work in a highly technical field or a
field that is very involved. How
are you (or any freelance copywriter for
that matter) going to understand enough
about my work to write about it?
I get asked this one a
lot. Learning your business is
part of my job. No, I'm not going
to become an expert in your field
overnight, but reading up on your
products, your competitors' products and
your industry is an integral part of
what I do. Believe it or not, I
don't have to be an expert in your
industry to write website content for
your site. In fact, sometimes it
is better when I'm not. Once I've
read up on the products and services
that you offer, I can explain it in
layman's terms to your
consumers.
Do I make technical
mistakes? Of course. That's
why you're going to check over what I've
written. After you've looked at it
you say, "Hey your text says this
technical gidgety-gadget did three-megagazooles
of gigamawatts...and well that's just
ridiculous." And then I
change
it.
What
if I'm not happy with your work?
Can I hire another freelance copywriter?
As it states in my guarantee,
if you are not happy with my work for
any reason you may request a refund
within 7 days, at which point you are
free to hire another copywriter.
You may use part of what I did or
nothing at all. For any parts you
choose not to use, no money will be
owed. All money you may already
have paid to me is fully
refundable. In other words, if you
don't use it, you don't pay for
it.
How
do I go about hiring you? Do I
have to sign a contract? Do you
ask for money up front?
You will have to sign a
contract. The contract is
very fair, and basically states only
that you will have to pay me for any
work that you use. There is also a
very reasonable late payment clause for
my protection and a clause that allows
me to reference my work as my own for
portfolio-purposes. This last
clause is negotiable under special
circumstances. The contract also
legally finalizes the payment amount and
schedule.
I do usually ask for
some money up-front. The amount is
customarily only a small fraction of the
total cost of the website content and is
fully refundable if you choose not to
use my work. This is stated
clearly in the
contract.
How
long will the website content take?
This depends on the
website. I will always do research
into your products and competition no
matter how simple your website.
However, as you might imagine, some
websites require more research and are
more involved than others.
Research and quality writing take
time.
Given my average
workload, I can usually estimate that a
very simple website (3-5 pages) will be
done within 3 to 10 days of contract
signature. A large website will be
completed at a rate of about 5 to 15
pages a week depending on your deadlines
and my workload. Rush projects can
be completed for an extra fee--I'm
perfectly willing to stay up till 5
o'clock in the morning and forego all
human pleasures for the right dollar
amount.
How
will I receive my website content and
will I be able to review my website
content as you are working on it?
I post pages as soon as I am
finished with them to a folder that I
create for your business on my
website. Right after I post, I
send you an email, letting you know that
you have more content ready for
review. You will be able to read
the content and ask for changes
immediately.
Most people find it
easiest just to cut and paste the posted
HTML-based website content into their
current website. However, I will
be happy to send your website content to
you in any form that you
wish.
What
if I get a better price from another
freelance copywriter?
You are more than welcome to
hire another freelance copywriter at
anytime.
Will
you coordinate with my website designer?
Yes. Part of my job as
a freelance copywriter is to coordinate
with your website designer to
ensure that the content, navigation and
design of the site all flow smoothly.
I
just spent thousands of dollars on a
site designer and now you tell me I need
a copywriter too?
Well, it's a only a
suggestion. But yes, if you don't
have a good in-house writer you need a
freelance copywriter. If you don't
believe me, go to any site that has nice
swirly animations and pretty graphics
that has no product information, no
service information, no FAQs,
half-a-paragraph of text for their
homepage, and spelling errors to boot
and you tell me: Was their
thousand-dollar design enough to sell
you on their product?
Will
you design my website?
I do not consider myself a
website designer. I can do basic
layouts with site design and can modify
site-design templates (what this site
was based off of) enough to provide you
with a clean, presentable site. If
you really want me to design your
site, it can be arranged.
However, as a freelance copywriter, design is far from my
forte.
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